NO MORE CURVES….(at least a lot less)
Basically, driving the Talisman means that when you turn into a curve or a sharp turn, it feels effortless. The front and the rear wheels turn creating a tighter turn in the wheels but less turning of the steering wheel. pretty cool actually.
In a city that moves, where the streets get wider and corners become straight roads, the technicalities of shooting this without it becoming a CGI extravaganza, is a challenge. But in this digital age we live in where absolutely anything is possible, i thought that we shouldn’t make it a cgi spectacle but more of an intimate and (here goes) ‘organic’ spot. So we did.
Its all about the car driving through the city without any obstacles and where the driver experiences the simplicity of driving this high end car. It was one of those shoots with multiple plates,
A sequence of stills for Hélène, my amazingly patient and caring executive producer from INSURRECTION PARIS. (Also, pretty good at producing!)
As usual, I certainly couldn’t have done this without them all!
Thanks fort and foremost to Andrea, Renault for trusting me with this. It was a real pleasure working with the agency and Renault, everyone was on board with the same mission, get the best visuals possible and the most striking scenes we could. And we did!
I really have to say that everyone made my job easy, it was a treat.
JO’BURG AT A GLANCE
Very cool locations, quite production friendly too. It looks great but the streets are pretty messed up!
The weather wasn’t behaving too well but in the end we managed to get the footage we needed.