ISN’T SHE LOVELY
I love this spot. It’s such an elegant idea, combining movement, playful character and emotion into something that simply feels true!
Through the magic of film we get to see the imperceptible passing of time. As it’s accelerated in front of our eyes the beauty is revealed — like clouds passing overhead, or the planets revolving around the sun. But with all this action, the Fiat 500L remains steady. It’s the “center of gravity” of our story.
The film is a journey, for it to work we had to capture the audience with the characters straight away.
We’re watching them chase, play, hide and eventually fall in love, I want the audience to fall in love immediately with these two as well.
What about you, are you in love?